"Are you doing that far?"
When I was talking about visiting several thrift shops, it was a word from a client.
This was a story of searching for a mold-stained tub in order to explain a product that can remove mold from a washing machine tub sold at a cross-border online shop in China with a verification video.
Founded in 2012, we have provided services that realize marketing science by collecting, accumulating, analyzing, and utilizing data with the aspiration of "changing the world with data." It's a journey that puts the customer first and makes the best proposals.
Since around 2015, we have been providing digital marketing services to local Japanese companies and cross-border EC companies in China, where a wide variety of highly accurate data is collected.
As a national policy, China has shifted many services such as electronic money, online shops, SNS, and credit scores to digital, and is promoting DX (digital transformation) in popular terms. We have accumulated a lot of marketing data in that digital native country.
In product sales, if you approach potential customers with region, age, annual income, lifestyle, and purchasing tendency with a brand message and timing, you can instantly find out the advertising response rate and purchase probability.
This is just a calculation formula as a marketing company, not the income and expenditure of the client (manufacturer) who is the main seller. To be honest, we will not go bankrupt due to "marketing costs" from our clients, even if the formula is correct, incorrect, or neglected to improve.
Is it OK as it is.
Now, Japanese companies that depended on inbound are suffering. The warehouses of many manufacturers and producers have a never-selling inventory. I like Japanese products. There are many Japanese premium products that are unknown to the world.
What we can do now is to widely provide the accumulated marketing data and its know-how. Selling goods across countries is not easy for many companies. Our cross-border EC is mainly conducted by us, and we perform all of China market research, branding, digital marketing, cross-border EC listing, delivery, customer support, etc.
It is human wisdom and effort to improve even if a precise calculation formula is created. If the product introduction video is unresponsive, we will remake it and re-approach it many times and dozens of times. At the beginning, "Are you doing that far?" Is the seller's voice that we should listen to.
The difficulty and risk of retail sales are enormous, but venture companies should take on the challenge. This is a new challenge in the 9th year since our founding, but we will do our best to return what we have gained to society.
President and CEO